How it started

Our journey began a decade ago with an extensive relationships with Telco’s, Financial Services Market and Retail Partners, to all the way becoming as one of the Leading Information and Communication Technology (ICT) companies in Malaysia. 

Over these years, we have mobilised a team of dedicated and committed professionals who are devoted to understand our retail partner and product owner needs, their business issues and offer them a winning edge in their business endeavours.


Our values


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Ethical business practices with sound governance and strict compliance with respect to the interest of all stakeholders including shareholders, customers, suppliers and employees


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A commitment to excellence to provide world class services to all our stakeholders and partners


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A driving passion to always improve and not rest on our laurels


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To encourage and drive technological innovation via all means necessary

Meet The founders

Sashie Kumar

A Prepaid Distribution Specialist in the area of Retail Automations & System Implementations, Sashie brings over 20 years of his experience to ATX in Telecommunication Industry. Former VP in Scicom Bhd and GM of Sales & Distribution in e-pay, Sashie currently oversees the Commercial, Sales & Marketing for ATX.

Kelly Koh

An Electronic Engineer bringing her 16 years experience in Project Management, Business Development & Key Account Management in Telecommunication, Retail and FinTech industries. Before founding ATX, she skillfully performed her duties as Senior Manager at Scicom Bhd, a public listed company.