ABout ATX

How it started

Our journey began more than decade ago with an extensive relationships with Telecommunication, Financial Services Market and Retail Partners, to all the way becoming as one of the Leading Information and Communication Technology (ICT) companies in Malaysia.

Over these years, we have mobilised a team of dedicated and committed professionals who are devoted to understand our retail partners and product owner needs, their business issues and offer them a winning edge in their business endeavours.

ATX Office
JULY 2011
Founded ATX Distribution Sdn. Bhd to revolutionise distribution of prepaid products.
JULY 2011
February 2012
Became Master Distributors for Astro NJOI, a strategic partnership still operational today and evolving over time.
February 2012
November 2013
Awarded MSC status by the Malaysian Government for accelerating the growth of digital economy.
November 2013
December 2013
Developed an electronic platform for distribution of Celcom eloads and PINs to retailers.
December 2013
january 2016
Launched a one-stop mobile app for Tone Group members to register and activate sim packs, perform mobile top ups and bill payments online.
january 2016
January 2018
An operational joint venture with Selcare to assist Selangor State Government disburse RM72 Million yearly to 40,000 low-income mothers.
January 2018
September 2018
Launched GOPAY Digital Wallet to enable our agents earn commission for performing everyday essential payments.
September 2018
April 2019
Collaborated with Selcare once again to help Perak State Government to disburse RM16.32 Million yearly to 17,000 low-income earners.
April 2019
May 2019
Partnered with Selcare to provide monthly assistance to 5,500+ low-income mothers in Kedah.
May 2019

Our values

Integrity

Know more

Ethical business practices with sound governance and strict compliance with respect to the interest of all stakeholders including shareholders, customers, suppliers and employees

COMMITMENT

Know more

A commitment to excellence to provide world class services to all our stakeholders and partners

PASSION

Know more

A driving passion to always improve and not rest on our laurels

Innovation

Know more

To encourage and drive technological innovation via all means necessary

the team

Sashie kumar

CEO

Kelly Koh

COO

KJ Looi

Head - Sales